*Your privacy is important to BETA MOTORCYCLES USA, therefore we have developed a Privacy Policy that governs the way we collect, use, transfer and store your personal information.

 

Collection and use of personal information

Personal information is data that can be used to identify or contact a specific person.

You may be asked to provide your personal information each time you contact BETA MOTORCYCLES USA, which may share this information and use it in accordance with this Privacy Policy. We may also combine it with other data to supply and improve products, services, content and advertising materials.  You are not required to provide the personal information we request. However, if you choose not to provide it, in many cases, we will not be able to offer you our products or services, or answer your questions.

Below are some types of personal data that BETA MOTORCYCLES USA could collect and use.

 

What personal data do we collect?

• When you browse through the websites www.betausa.com / www.betasuspension.com / www.betausagallery.com we might collect a variety of data, including your name, address, telephone number, email address, contact preferences, device identification codes, IP address and location information.

• BETA MOTORCYCLES USA will use this information to fulfill your requests and to provide you with products or services that are relevant to your needs.

 

How we use your personal data

We may process your personal data for the purposes described in this Privacy Policy with your consent, to comply with legal obligations to which BETA MOTORCYCLES USA is subject or if we deem it necessary for legitimate interests pursued by BETA MOTORCYCLES USA or by third parties to whom it may be necessary to provide the data.

• The personal data we collect allows us to keep you updated on the latest BETA MOTORCYCLES USA product announcements and upcoming events. If you do not want to be included in our mailing list, you can unsubscribe at any time in the specific section.
• We also use your personal information to develop, provide and improve our products, services, content and advertising materials, as well as to prevent loss and fraud. Furthermore, we may use the data to ensure network and account security, as well as to protect our services for the benefit of all our users.
• Personal data, including date of birth, may be used to verify identity, facilitate user identification and determine which services are appropriate.
• We may periodically use your personal information to send you important notices, such as communications relating to services offered, as well as to our terms and policies. Since this data is important for your interaction with BETA MOTORCYCLES USA, you cannot opt out of receiving these communications.
• We may also use personal data for internal purposes, for audits, data analysis and research to improve products, services and communications with BETA MOTORCYCLES USA customers.

 

Origin of your personal data collected from other sources

BETA MOTORCYCLES USA may have received your personal data from other people who have shared their content with you using BETA MOTORCYCLES USA products. For research and development purposes, we may use data sets containing images or other data that may be associated with a person to identify that person. When we acquire these data sets, we do so in accordance with the applicable laws in the jurisdiction in which the data set is hosted. When using these data sets for research and development, no attempt is made to identify the persons to whom the data belongs.

 

Collection and use of non-personal data

We also collect data that is in a form that does not provide, in and of itself, a direct association with a specific individual. We may collect, use, transfer and disclose non-personal information for any purpose. The following are some examples of non-personal data that we collect and use:

• For example, we may collect data about your profession, language, postcode, area code, unique device identification code or a referring URL, so that we can better understand customer behavior and improve our products, services and advertising materials.
• We may collect data about customer activity on our website and from other products and services we offer. This data is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website and our products and services are most interesting. For the purposes of this Privacy Policy, aggregated data is considered non-personal information.
• We may collect and store details about your use of our services, including searches. This information may be used to improve the relevance of the results provided by our services.

 

Others

It might become necessary for BETA MOTORCYCLES USA (by law, due process, litigation and/or requests from public or government authorities within or outside your country of residence) to disclose your personal information. We may also disclose your information if we believe that, for purposes of national security, law enforcement or other matters of public concern, it is necessary or appropriate to do so.

We may also disclose your information if we believe that disclosure is reasonably necessary to enforce our terms and conditions or to protect our businesses or users. In the event of a reorganization, merger or sale, we may also transfer all personal data collected by us to the third parties involved in these operations.

 

Protection of personal data

BETA MOTORCYCLES USA is concerned about the security of your personal data. For the storage of personal data, BETA MOTORCYCLES USA uses IT systems with limited access, located in facilities that adopt physical security measures. Data is stored anonymously, even when we use third-party storage solutions.

 

Existence of automated decision-making processes, including profiling

BETA MOTORCYCLES USA makes no decisions regarding the use of algorithms or profiling that significantly affect you.

 

Integrity and retention of personal data

BETA MOTORCYCLES USA facilitates the accurate, complete and updated storage of your personal data. We will retain your personal data for as long as is deemed necessary for the purposes outlined in this Privacy Policy. In deciding on these retention periods, we carefully consider our actual need to collect personal data. If we believe that there is a compelling need, we will retain personal data only for the shortest possible period required to achieve the purposes of collection, unless a longer retention period is required by law.

 

Access to personal data

You can help to ensure that your preferences and contact details are accurate, complete and up-to-date by accessing the website www.betausa.com / www.betasuspension.com / www.betausagallery.com . We guarantee that you will have access to the other personal details we have and that we will provide you with a copy, so that you can perform any operation you wish. For example, you can request that details be corrected if inaccurate or deleted if BETA MOTORCYCLES USA is no longer required to keep them within the terms of the law or for legitimate commercial purposes. We may refuse to comply with requests that are frivolous or repeated, that may harm the privacy of others or that are extremely difficult to satisfy or where access to the data is not otherwise required by local law. BETA MOTORCYCLES USA may also refuse to comply with requests for deletion or access to data if we believe that compliance with such a request would be contrary to the legitimate use of the data for anti-fraud purposes or to ensure security, as described above.

 

Third party sites and services

The websites, products, applications and services provided by BETA MOTORCYCLES USA may contain links to websites, products and services of third parties.

Data collected by third parties, which may include geographic or contact information, is governed by their respective privacy policies. We encourage you to review the privacy policies of any such third parties.

 

Our company’s commitment to your privacy

To be certain that your personal data is secure, we have communicated our privacy and security guidelines to all BETA MOTORCYCLES USA employees. We strictly enforce privacy and security measures within the Company.

 

Questions concerning Privacy

If you have any questions or concerns about the BETA MOTORCYCLES USA Privacy Policy or personal data processing, or if you would like to contact the BETA MOTORCYCLES USA Data Protection Officer or file a complaint about a possible violation of local privacy laws, please contact BETA MOTORCYCLES USA through one of the following channels:

– a PEC [certified email] to admin@betausa.com

- postdated mail to Beta USA, PO Box 4099, Paso Robles CA, 93447

 

BETA MOTORCYCLES USA may periodically update its Privacy Policy. In the event of any substantial changes, a notice will be posted on our website, along with the updated Privacy Policy Notice